The cross between Japanese pop culture and traditional sports has found an exciting new setting in South America. After conquering the tracks in Asia, the popular franchise of the “Horse girls” Officially arrives in the world of Peruvian equestrian. Jockey Club of Peru has surprised the community by announcing the first cosplay race of umamusume Endorsed by a professional club in Latin America. This event not only seeks to attract fans of the anime, but also to build a bridge between the turf tradition and new digital audiences. Innovation arrives at the Lima track on a day that promises to be historic for fans of the region.
The support of the Jockey Club and Cygames
The authority of this event is consolidated through a strategic alliance between traditional sport and the video game giant, Cygames. the developer of umamusume It not only supports this initiative, but this year is the official sponsor of the 2026 Latin American Grand Prix. This competition is considered the most important G1 race in the region and will be held at the same facilities as the Monterrico Hippodrome on April 26. That a technology and entertainment company sponsor an event of such magnitude demonstrates the real weight of the franchise in today’s industry. The Jockey Club of Peru presents this day as an innovative experience where pop culture and horse riding are officially found.
A free event in the heart of Lima
The experience of living a career umamusume Live will be accessible to the public this Friday, February 27. The event will take place at the prestigious Hippodrome de Monterrico between 2:00 p.m. m. and 7:00 p.m. m. with totally free income. This initiative follows the steps of similar events held with great success at the Indonesian Derby, the Merdeka Cup in Malaysia and the Royal Thai Cups. Attendees will be able to enjoy a unique day where cosplayers will compete on the track under the gaze of members and the general public. This is a perfect opportunity to see how the fiction of video games comes to life in a professional environment of high competition.
The global growth of the franchise
the reliability of the universe umamusume It is backed by years of continued success since its original launch in Japan in 2021. Following a massive global premiere in 2025, the mobile game has allowed coaches from all over the world to guide their runners towards glory. The brand has reinvested its earnings on sponsoring prestigious international races like the Kentucky Oaks and the Paris Grand Prix. In addition, the franchise has multiple adaptations, being the anime Umamusume: Cinderella Gray One of the most recent and popular additions on streaming platforms. This solid media base ensures that the event in Peru is treated with the respect and quality that fans expect from a Cygames property.
The ultimate “sprint” towards the modernization of turf
the cosplay race umamusume In Lima it is a brilliant movement of the Jockey Club of Peru to refresh the interest in horse riding in the new generations.
We are facing an event that breaks schemes in a positive and brave way. See the Monterrico Hippodrome Open its doors to fans of umamusume Demonstrates a necessary mental openness in traditional sports today. The fact that CyGames is sponsoring the 2026 Latin American Grand Prix indicates that this collaboration is not something temporary, but a serious commitment to the South American market. For fans, it is the golden opportunity to show off their suits in an authentic setting; For the club, it is a way to fill the stands with renewed energy. It is a victory for both worlds!
Do you think that other Latin American countries should follow the example of Peru and organize their own cosplay careers from umamusume? We want to read your opinion in the comments!
