The panorama of the anime in streaming has taken a turn that has surprised many. The world’s largest streaming platform, Netflix and the acclaimed Animation studio Mappa (d)Jujutsu Kaisen, , Chainsaw Man and Attack on Titan: The Final Season) Han official A strategic alliance that goes far beyond a simple distribution license.
More than a global exclusivity of future Mappa anime, a decision to go further with co-productions and more
If we take into account other agreements, this alliance between Mappa and Netflix establishes that the platform Netflix not only will it have the global exclusivity of future productions of Mappa, but both companies will actively collaborate from the root. The agreement covers three pillars that will be important and must be taken into account:
- Co-production: joint development of original stories.
- Technology and Talent: Investment in high-end animation processes.
- Global merchandising: Commercial exploitation of brands at a massive level.
This alliance, far from being an isolated event, is part of a strategy that Netflix started in 2018 and was also reinforced in October 2022 with studies such as Science Saru (d)DANDATE) and naz (d)Natsumes Book of Friends). Also, with Mappa in their ranks, Netflix It is integrated into a network of “partners” that, in turn, includes giants such as Production IG, , Wit Studio (d)Spy x Family), Bones (d)My Hero Academia) and David Production (d)JoJo’s Bizarre Adventures), studies that, in recent years, have been recurrently associated with the platform.
In addition, according to official data revealed in the ad, more than 50% of global users of Netflix They consume anime on a regular basis, an audience that has tripled in recent years, so the decision to Netflix to go further in his previous association with the animation studio Mappa aims to exploit a result that has benefited you with anime licenses such as Jujutsu Kaisen, , Attack on Titan, , Hells Paradise, , Kakegurui Twin, the remake of Ranma 1/2, among others.
About Mappa:
Founded in 2011 by Masao Maruyama (co-founder of Madhouse), Mappa (d)Maruyama Animation produces Project Association) has been consolidated in record time as the most influential study of the decade.
under the current direction of Manabu Otsuka, the study has achieved unprecedented milestones, taking care of being the studio responsible for animating the final season of Attack on Titan, raise the action standard with Jujutsu Kaisen And surprise everyone with the movie Chainsaw Man – The Movie: Reze Arc, one of the most successful anime films of recent time in Japan.
