Mexico City hosted a unique evening that confirmed why Heineken Afterwork is much more than just an after office. With a high-level musical curatorship and an atmosphere that challenged the expectations of a Thursday night, Heineken delivered a multi-sensory experience in its second edition. This experience turned the work routine into an urban celebration.
The past July 17, 2025, the emblematic Old Reform Hotel It opened its doors to receive hundreds of attendees. These were looking for more than just ending the day. What they found was a perfectly planned environment. Here they converged good music, historical architecture, elegant lighting and premium beer as the protagonist: Heineken 100% malt.
World class music in the heart of the city
The line-up was undoubtedly the heart of the night. Chet Faker, Electro Soul icon internationally recognized for successes such as talk is cheap and Gold, offered an intimate but powerful presentation. He connected with an audience that chanted each of his songs. The Australian artist not only brought his characteristic enveloping style, but also adapted his set to the atmosphere of the venue. It offered a close, authentic and emotional sound experience.
Before him, those in charge of lighting the spirits were Clubz. This royal duo has set a standard on the national synthpop and electronic pop scene for several years. Its combination of sound nostalgia and modern beats fit perfectly with the vibe of the event. This confirmed why they continue to be one of the most relevant acts of the Mexican independent scene.
Between sets, a DJ set selected by brand curators kept the atmosphere alive. It flowed between the organic and the electronic, with a mix of elegant house, nu disco and contemporary Latin touches. Each measure was a reminder that the after It doesn’t have to be improvised. It can be sophisticated, proactive and exciting.
A space with history and character
One of the great successes of Heineken Afterwork Vol. 2 was the choice of the Venue: The old renovation hotel It is an architectural gem that combines history, mystery and style. It was intervened with a dim light installation and minimalist details that highlighted its original structure.
From the entrance, the atmosphere felt different. It wasn’t just another party. The walls that once housed international celebrities and politicians now welcomed a young, creative and urban generation. This generation finds in music and culture a way to reconnect after the work routine. At every corner, Heineken’s iconic green was subtly but memorable. This was noticeable from the premium bars to the photo moments hidden between the corridors of the hotel.
Heineken 100% Malta: protagonist of the night
Beyond the music and the atmosphere, Heineken elevated the experience through its flagship product. The 100% malt beer flowed generously in every corner of the event, served cold and at its point, as befits a brand that has made detail a philosophy. For many attendees, it was the first time they enjoyed this more refined version of the classic Heineken. The impression was clear: the fresh, balanced and character of pure malt matched perfectly with the afterwork tone.
The temporary bars installed on the Venue had cocktail bars based on beer, guided tastings and even a “beer concierge”. This explained the differences between a traditional beer and a pure malt beer. Details like this show that the brand not only seeks to sell a product, but also to offer a complete experience around it.
The coolest after in the country has ambitious plans
The second edition of Heineken Afterwork not only did it exceed the expectations of the public, but also confirmed its place as The coolest after in Mexico. An event that does not need to wait for the weekend to be celebrated, and that transforms any workday into a memorable night.
And best of all, this It just starts. After the success in CDMX, the brand announced that the experience It will soon arrive in other cities in the country, including Monterrey and Guadalajara. They will carry the same level of musical curatorship, unique locations and a community that seeks different, relevant experiences and designed to remember.
With these editions, Heineken not only seeks to redefine the after office, but also to position itself as a promoter of urban culture. In addition to events where quality music, architecture, design and beer coexist.
An experience for those looking for something more
Heineken Afterwork It represents a natural evolution of cultural consumption among young adults in Mexico: events with intention, cured, well designed and far from generic. Instead of waiting for Friday or Saturday to enjoy, this series proposes another rhythm, another calendar: that of living better every day.
Because disconnecting from work does not have to be synonymous with chaos, noise or banality. It can be a stylish ritual, with music that inspires, with a venue that leaves its mark and with a beer that feels like a reward.
