In a strategic movement that unites technology, pop culture and cinema, Samsung Electronics announced its global alliance with Warner Bros. Pictures and DC Studios To celebrate the release of the new film Superman, directed by James Gunn. This collaboration proposes an immersive experience for fans of the iconic superhero. The experience integrates physical activations, exclusive digital content and limited edition art through the ecosystem of screens and platforms Samsung.
under the motto “It’s not just big, it’s super big”, the campaign seeks to amplify the impact of Superman’s return to the big screen. This will be seen not only in theaters, but also in connected homes thanks to Samsung’s image and sound technologies.
Global Activations: From Daily Planet to Samsung Stores
The campaign has an international presence with activities in key points of cities such as London, Seoul and Mexico City. In the UK, some of the busiest places, such as The Shard and the station Kings Cross, have been transformed into newspaper posts. These are inspired by Daily Planet, the legendary fictional medium where Clark Kent works.
These activations also include spaces with Samsung products in shopping centers in Asia. The places have themed photo booths, immersive exhibits, test areas and live encounters with large format screens. The idea is that fans live the story of Superman not only as viewers, but as protagonists of an unusual visual experience.
Digital art and collectibles for the home
One of the most outstanding elements of collaboration is the launch of a digital art collection from DC Comics which will be available exclusively through the Samsung Art Store. This platform is integrated into models such as The Frame, , Neo QLED and QLED 2025. In addition, it will allow users to access free of charge 10 Iconic Superman Illustrations Between July 1 and August 31.
With this initiative, Samsung transforms its screens into true custom galleries. This allows fans to enjoy official art from home, with the highest image quality and true color reproduction.
Super prizes and challenges on social networks
As part of the campaign, Samsung has also launched a Global challenge in social networks. Invite Superman followers to share their photos or videos related to the event. Participants will have the opportunity to win Super Big TV screens up to 98 inches. In addition, there are other exclusive prizes.
Additionally, it will be offered Limited Edition Merchandise and special gifts in physical stores and activation points. This gives fans a unique opportunity to take a piece of this historic campaign.
An epic experience at home too
the line of Samsung Super Big TV Screens, has sizes ranging from 98 to 115 inches. The screens are designed to provide a cinematic experience without leaving the home. equipped with technology Advanced AI, These screens offer automatic image and sound enhancements. Optimization improves every scene, from a Superman air battle to an intimate moment in Metropolis.
models like the Neo QLED 8K and the Crystal UHD 2025 They guarantee vivid colors, deep contrast and visual fluidity. This is due to processors like the NQ8 AI Gen3. In addition, its compatibility with the SmartThings ecosystem and its fluid connectivity complete a state-of-the-art entertainment experience.
