When the Generative artificial intelligence (d)ia), many illustrators and creatives thought that, if they managed to master it, we could retain its relevance. In fact, the designers and illustrators who learned to use these tools became a new creative elite. Knowing how to write good “prompts” became almost a highly valued super ability, capable of completely transforming the results obtained.
For a time, the human ability to work with ia It became a key differentiator and there was a kind of “golden era” where the tool did not replace the artist, but rather enhanced it. But that is changing at an overwhelming speed.
Does the industry no longer value creativity?
In recent years, a wide variety of layoffs and changes have been reported, some artists point to an uncomfortable truth, Industry prioritizes speed and imitation over creative innovation. In fields such as manga or anime, where styles usually follow recognizable formulas, ia You have found an easy land to exploit.
The damage is not only economic, since many creators experience Loss of identity, anxiety and discouragement. Feeling that years of effort and talent can be replicated by a machine in seconds is a very hard emotional charge.
The rise of AI that optimizes itself
Since 2024, we have been seeing the birth of auto-optimizing AI agents as AUTOGEN, , Crewai and /dev/agents, capable of collaborating with each other, dividing tasks and improving them without human intervention.
These ia They not only generate content, they also evaluate, correct and refine each other in fractions of a second. The result: an efficiency that humans cannot match.
For example:
- An AI generates code.
- Another tests it automatically.
- A third filters the results based on click rates.
This whole process occurs without a single person having to intervene and the most alarming thing is that The best illustrations generated by AI begin to outperform those created by humans in quality and volume..
What about the Prompts experts?
Online forums and social networks are full of messages such as:
“The knowledge that took me six months to dominate was obsolete after an update.”
“My job as a Prompts engineer was devoured by an automatic optimization loop.”
What was an advantage, today falls apart. Prompt writing skills no longer ensure income or professional value. The ia It can generate and refine better instructions on its own, faster and cheaper.
What is left for humans?
Although the panorama is dark, there are still two lights of hope:
1. The human capacity to define values and objectives
AI needs someone to tell you what do. You cannot decide for yourself what the vision of a brand is, nor give soul to a work. Humans are still essential to direct the intention behind creation.
2. The empathetic value of the human
In a world of mass production of “optimal solutions”, works with history, effort and humanity become more valuable. People continue to connect with errors, processes, behind the scenes and emotions. A creator who streams his live process or shows his personal story can generate a real connection with his audience, something that AI cannot imitate.
Will this phenomenon stabilize or will it continue to worsen? What role will artists play in an industry where large studios hire “AI artists” with millionaire salaries? Can a machine really replace the meaning, emotion, and intention behind a human work? These are questions that have not yet been answered, but one thing is clear: human talent continues to have incalculable value. And protecting it is more important than ever.
