the popular soccer anime Blue Lock It continues to expand its impact beyond the screen. It does so with the launch of a special collection of products inspired by each male character. This is done through a series of new exclusive illustrations.
For this collaboration, an illustration was published showing the protagonists wearing flower crowns. This is presented in a style that combines sporty aesthetics with a spring and sophisticated air. It should be noted that this collaboration is organized by Cheer up, one of the most important store chains in Japan anime products.
The first phase of this collaboration is already active in the online store of Cheer up And it will be available until June 22. As of August 16, 2025, a second phase of the event will begin later in the physical stores of Cheer up in Japan. In addition, a line of exclusive t-shirts will be launched with the same illustrations that accompany the merchandise collection.
A new way to see Blue Lock players
New items feature eight main anime characters Blue Lock with crowns of flowers on their heads. All in a completely new illustrated style and made especially for this campaign. The players included in this collection are Isagi Yoichi, , Isagi Yoichi, , Seishiro Nagi, , Hyoma Chigiri, , reo mikage, , hiori me, , SAE ITOSHI and Ryusei Shido.
The illustrations feature both full body versions and versions Chibi (A tender and smaller design of the characters). This allows for a wide variety of products with different visual approaches.
Highlights include acrylic keychains, decorative stands, collectible badges and postcards. These products not only celebrate the continued success of anime and manga. In addition, they allow fans to express their support for their favorite characters through visually appealing collectibles.
Featured products and key dates
The product line includes:
- Decorative acrylics With full-size illustrations of the characters.
- Acrylic keychain With exclusive chibi designs.
- Badge Collection (Character Badge Collection) With all the players in floral versions.
- T-Shirt Collection – Space A La Mode Edition, a new collaboration that will offer t-shirts with floral illustrations, available from August 16.
- Postcards with golden foil illustrations, delivered as a bonus during the physical store campaign.
The first phase, active until June 22 through Animate Online Shop, includes a special promotion. For each purchase or reservation of participating products for a value of 1,100 yen (taxes included), buyers will receive a commemorative postcard. This postcard will include one of the eight illustrations, selected at random.
The second phase, which will take place in physical stores between August 16 and September 7, will follow a similar scheme. However, there will be cards with golden relief illustrations as an exclusive incentive. This will be for buyers who purchase products related to Blue Lock, , books, , CDS or Blu-rays/DVDs for the same minimum amount.
The Blue Lock phenomenon continues to grow
Based on the manga written by Muneyuki Kaneshiro and illustrated by Yusuke Nomura, , Blue Lock It has revolutionized the sports genre. This has been achieved with his competitive, individualistic and psychological approach to football.
Since its anime premiere in 2022, the series has been a success in audiences and sales. its film adaptation Blue Lock: Episode Nagi It has also contributed to expanding the narrative universe. This adaptation has given prominence to other characters in the cast. With more than 40 million copies of the manga in circulation globally and multiple awards, Blue Lock It is one of the most influential manga and anime franchises in recent years.
