Uma Musume Pretty Derby It continues to expand its merchandising universe in a way that no one else does the same: this time with a real alcoholic beverage. The collaboration between the Japanese game and the distillery Tentaka Shuzo produces the ‘Tokai Teio Hachimii no Osake’, a honey sake inspired by the iconic favorite drink of Tokai Teio, the ‘hachimii’, which goes on sale the June 23.
What exactly is the ‘Tokai Teio Hachimii no Osake’
The product is an official collaboration between Uma Musume Pretty Derby and Tentaka Shuzo (天鷹酒造), a Japanese distillery renowned for its high-quality handmade sake. The result is a Mead, or honey sake, made with 100% Japanese honey and sake yeast, designed to capture the characteristic sweetness and fresh scent that defines the character of Tokai Teio inside the game.
The product arrives in a bottle of 720ml, with an alcoholic content of 6 degrees — which makes it accessible even to those who do not usually consume strong alcohol, and is accompanied by a Exclusive original packaging that combines the image of Tokai Teio With the aesthetics of the ‘hachimii’, the characteristic drink of the character within Uma Musume.
The official price is ¥5,390 yen (approximately $35), and the sale begins on Tuesday, June 23 at 3:00 p.m. Japan time through the official site of Tentaka Shuzo.
What is the MEAD and why is it the perfect choice for this collaboration?
The Mead, known in Japanese as ‘honey sake’ or 蜂蜜酒, is one of the oldest alcoholic beverages in human history, considered even before wine and beer. It appears in Nordic mythology, medieval epic poems and historical accounts of multiple cultures such as the drink of the gods and warriors.
In Japan, the MEAD is virtually unknown outside of the most specialized amateur circles, making this collab a unique opportunity: it’s not just a merch Uma Musume, but a gateway to a drink with centuries of history that most of the Japanese fandom has never tried.
the connection with Tokai Teio Nor is it arbitrary. The ‘Hachimii’, a honey-based drink that the character constantly consumes in the game, has a central role in the personality and iconography of the character, which means that translate it into a real drink has a narrative coherence that the fandom will immediately appreciate.
How to take it: all the ways to enjoy it
According to the official recommendations of Tentaka Shuzo, the Tokai Teio Hachimii no Osake Can be enjoyed in multiple ways:
Very cold straight from the fridge, hot as a winter drink, alone, with ice, mixed with sparkling water, with hot water, or even poured on vanilla ice cream — an option that will inevitably make the Uma Musume fandom break the internet with photos.
Why this Collab matters beyond the merchandising
Uma Musume Pretty Derby It has been one of the mobile games with the highest engagement and spending per user in Japan for years, with an extraordinarily active and loyal fan community. His Merchandise collaborations are usually sold out in hours, and this product has all the elements to replicate that pattern: iconic character name, direct connection with the game’s narrative, physical consumable product with its own story, and limited availability through a specific channel.
For the international fandom that follows Uma Musume From outside Japan, these types of releases are exactly the content that generates the most engagement: the combination of something desirable, difficult to get outside of Japan, and perfectly aligned with the identity of the character.
