Forty years after a beer campaign became part of the country’s collective vocabulary, White letter rescue the chiquitibum of the file and the launch back to the present — with musical update included.
The initiative starts in June 2026 and has three fronts: a new version of the Porra, cans with a vintage retro design, and a clothing collection in collaboration with Atlética.
The club has a 2026 version
The new chiquitibum maintains the festive structure of the original of 1986 but with contemporary production. The brand did not specify artists involved, but the objective is for it to work for different generations — both for those who lived it at the time and for those who will know it for the first time.
It’s a bet that makes sense in terms of brand life cycle: the chiquitibum wasn’t just a jingle, it was an expression that migrated from commercials to the streets and events. Reviving it implies betting that this cultural capital is still active.
cans with aesthetics from the eighties
The special edition of cans retrieves the 1986 graphic palette and visual language. It is available from June at national points of sale, including Six stores, for a limited time.
1,986 numbered t-shirts, no more
The scarce thing about the campaign is the collaboration with Atlética: a collection of commemorative t-shirts that only exist 1,986 pieces per design, individually numbered. They can be obtained at Atlética points of sale, in cartablanca.com.mx/chiquitibum and through dynamics in social networks of the brand.
The number of pieces is not accidental — it is the year of origin converted into circulation.
