the franchise Pokemon I announce a special collaboration that combines the flavor of chocolate with the collector’s spirit. This spirit has characterized the saga since its inception. in association with The Hershey Company, Pokémon launches a special edition of the classic chocolates Hershey’s Kisses, now wrapped in designs inspired by the 151 Original Pokemon from the region of Kanto.
Show that you are the best coach and catch them all
the collaboration of Pokemon and the chocolate company Hershey’s It represents an alliance between two entertainment giants and the food sector. The collaboration aims to attract the nostalgia of the most veteran fans. custom wrappers Kisses present to Pokemons as Pikachu, , Mewtwo, , jigglypuff, , Growlithe, and many more. They all belong to the first generation of the franchise.
Each candy thus becomes a small surprise, with a different wrapper that invites consumers to “unpack” to their Pokemon Favorites. In addition, it replicates the experience of opening an envelope of cards to capture characters in video games.
151 designs to collect
The main attraction of this collaboration is on its scale: there are 151 wrapper designs, one for each Pokemon of the region Kanto. This converts each bag of Hershey’s Kisses in a real box of surprises. It is ideal for both collectors and those looking for a snack with a touch of additional fun.
The chocolates will be available in 10.1 oz and 34.1 oz presentations, and you can find In stores across the United States for a limited time. It is a unique opportunity for fans who want to combine their love for Pokémon with a chocolate craving.
A chocolate pokédex
For the most dedicated collectors, Hershey’s He has also launched a Digital tool to follow the progress of the collection. By creating an account on the brand’s official site, users can mark what wrappers they’ve got. They can also receive shareable certificates as they progress in their search.
This system, reminiscent of Pokedex Traditional, not only add an interactive and social component to the campaign. In addition, it promotes continuous participation throughout the summer. Encourage fans to keep looking until they complete the collection.
Furthermore, and as part of this collectible experience, Hershey’s Offer an additional gift. We refer to one Limited collection box to organize and display the 151 designs. This box can be claimed from the official website without the need for purchase, although it will only be available until stock lasts.
Chocolate for everyone and more themed products
Collaboration is not limited to Kisses. Hershey’s will also launch Pokémon themed chocolate bars. There will be individual versions and small snack-type presentations. The wrappers will be starring the initial Pokémon, Charmander, , Squirtle, , Bulbasaur , and Pikachu. On the other hand, the internal packaging will offer up to 18 Additional Designs, with popular figures like Charizard, , vaporeon, , Raichu , and Venusaur.
This further expands the appeal of the collection, allowing fans to enjoy different varieties of chocolate. Thus, they have more opportunities to find their favorite characters.
A campaign designed for all ages
Although at first glance it may seem that this collaboration is focused on children, the marketing strategy of Pokemon and Hershey’s It also clearly points to the adult public. Especially to those who grew up with the franchise in the 1990s and now enjoy nostalgic experiences with a twist. gourmet.
The incorporation of digital tools, the collection box, and the focus on the original 151 Pokémon reinforce this positioning. In addition, they turn sweets into Collection and conversation objects. They are ideal to share on social networks, give away among fans, or keep as part of a thematic memorabilia.
Pokemon It continues to be one of the most powerful brands of global entertainment. not only stands out in video games and anime, but also as a reference in Marketing, licenses and high-profile collaborations. In recent years, we have seen partnerships with brands such as Levi’s, , UNIQLO, , Puma , and now Hershey’s. All of them are designed to connect with diverse audiences and expand the Pokémon universe beyond its traditional formats.
