In a movement that has shaken the video game industry this January 9, 2026. Cygames, the company behind the global phenomenon umamusume: Pretty Derby, has announced the creation of its own studio dedicated exclusively to artificial intelligence. This new step into the unknown has generated a mixture of wonder. And, above all, a strong concern between his loyal fan base, who fear for the “human essence” of his favorite characters.
The birth of Cygames AI Studio, Inc.
The authority From this news comes from the official announcement of the formation of an independent entity within the ecosystem of the company that occurred this January 9, 2026. The mission of this project is to develop and provide AI-driven tools and services for “creative production”. according to the release, the goal is to turn the knowledge accumulated for years into “the driving force behind the next wave of creativity”.
The rejection of the fans and the “human factor”
Despite the promises of innovation, the experience from the community of umamusume Faced with this announcement, it has been mostly negative. Fans, known for their immense support—from funding the retreat of royal horses to holding $300,000 racing sponsorships—has been quick to raise their voices.
In forums and social networks, fans express their rejection of the possibility that the design of the new “umamusume” or voice performances are generated by algorithms. For many followers, the value of umamusume It resides in the craftsmanship of its illustrators and animators. The use of AI is perceived as a threat to the “warmth” that defines the franchise.
Security vs. Creativity
to keep the reliability, CyGames has emphasized that its priority is to build a “unique creative cycle” that prioritizes the safety and confidence of creators.
“We seek to enable new experiences for players who align with our goal of creating the best content.” — Cygames statement.
However, the current context of the industry is complex. AI is already used to track anime piracy. And some developers claim that up to 90% of current development processes already involve some kind of algorithmic assistance. The big question is how much of this percentage will penetrate the world of umamusume.
A risky bet in a passionate community
The launch of Cygames AI Studio, Inc. is a logical move from the business point of view in 2026, but emotionally dangerous. Cygames is trying to lead technology efficiency. But it does so in a field where its most valuable asset is the emotional connection of fans with human art.
Cygames’ current secrecy is his worst enemy. the community of umamusume She is extremely vocal and protective. If fans perceive that AI is used to cut costs at the expense of artistic talent. The reaction could be devastating for the company’s image. AI should be a tool for Cygames artists to go further, not a replacement for the soul that has made umamusume An unprecedented success.
