In a city where the aroma of cempasúchil and copal permeates the air of October, the celebrations of the Day of the Dead They are constantly reinventing. The streets are filled with offerings that honor those who left, in a unique mixture of solemnity, party and color. This year, an unexpected proposal adds to the cultural panorama: what would happen if, among the photos of our loved ones, we made a space to honor… insects?
Under this bold premise and full of Mexican humor, Lift, the trusted brand in insect protection, advertises “Invaders to Mictlan”. It is an immersive and free experience that will take the emblematic Lucerne house next weekend, Saturday 25 and Sunday 26 October, to present an offering like no other.
Far from being a joke, the installation is an ingenious tribute that fuses the identity of the brand with one of the deepest traditions of Mexico. The proposal pays homage to all those insects that, thanks to the help of RAID®, “have gone” from our homes over the years.
A sensory trip to Mictlan of insects
“Invaders to Mictlan” It is not a conventional altar. The brand has designed a sensory journey that promises to transport visitors to a universe inspired by the underworld of Mexica mythology, but reinterpreted with a vibrant and contemporary aesthetic. The experience seeks to transform the “farewell” into a living celebration, Full of flowers, neon lights, popular phrases and touches of technology.
The objective, according to the organizers, is to remember with ingenuity and a touch of theatricality the importance of keeping homes protected. It is a concept that plays with the duality of the Mexican before death: respect and ridicule, mourning and the party.
From the moment the attendees cross the threshold of Casa Lucerna, they will be involved in an atmosphere that mixes art, culture and entertainment. The installation is expected to be full of “instagramable” spaces, specifically designed for visitors to capture original and incredible photos and share them on their social networks, becoming participants in this unique narrative.
The return of the invading squad
With a 100% Mexican essence, the experience reaffirms the bond of Lift as an ally who has accompanied generations of families. To achieve this authentic connection, the facility will be riddled with references to popular culture.
Typical phrases of the Mexican ingenuity, adapted to the context, will guide the route. Visitors will be able to read fun reinterpretations as “The cockroach, now it can’t walk anymore” or “Fly fly, but to the afterlife”, turning popular sayings into part of this culturally authentic tribute.
In addition to the main offering and photographic spaces, the experience will have interactive games that will allow the public to interact with the theme in a playful way.
As one of the great surprises of the event, RAID® has announced the return of its iconic characters: the Invading Squad. These characters, who are part of the collective memory of many Mexicans, return with renewed personalities to star in this new stage of the brand and, of course, to take photos with attendees over the weekend.
A must stop on the Day of the Dead tour
“Invaders to Mictlán” is emerging as one of the most original activations of the season. It is an invitation open to the public to enjoy and commemorate the Day of the Dead in a different way, honoring traditions from a fresh and humorous perspective.
The facility will be open from 10:00 a.m. to 6:00 p.m., allowing families, friends and onlookers to easily include it in their weekend plans to celebrate the Day of the Dead in Mexico City.
At the end of the tour, the brand seeks to leave a clear message that resonates with the festivity and with its purpose: “Because remembering is living again… and firing is also caring”.
