There are no days until November 19, the date on which Grand Theft Auto 6 Get to PlayStation 5 and Xbox Series X|S, and Rockstar Games The trailer has changed for the store. The GTA 6 merchandising lands on the British chain Selfridges with more than 60 articles inspired by Vice City and the fictional brands of the saga, available online and in themed pop-ups in London (Bond Street) and Manchester.
The collection is independent of the Collectors Box that Rockstar sells on its own, and a part of the catalog are garments that can only be bought in this collaboration. The volume goes far beyond the logo t-shirt.
GTA 6 Merchandising: From Burger Shot uniform to $3,300 jacket
The clothing occupies the thickness of the catalog: caps, t-shirts, scarves, pants, shorts, socks and jackets. At the top are two college jackets, at £2,500 (about $3,300) and £1,750 (about $2,300), with the change applied to the information released.
The most recognizable piece for those who have played the saga is Burger Shot’s complete uniform: red visor, red work shirt, khaki pants and navy blue apron. Dressing as an employee of the fictional fast food chain is already possible, and it is not the only thing that comes out of the screen.
The rest mix collectibles and accessories: magnet and pin sets, keychains, a mini basketball set from Vice City Narcos, a plush from Vice City Manatees with American football helmet, ashtray, luggage tag, ticket clip, glass of Shot, Frisbee, tote bags, soccer and basketball, Diana, mug and beach towel.
Pop-ups in London and Manchester, with exclusive and sold out
The items are sold on the Selfridges website and in two temporary spaces, at the Bond Street store and in the Manchester store. Some references are exclusive to the chain and others are already exhausted, although it has not been detailed which ones in each case.
The demand has left curious images: digital queues of up to 100,000 people have been registered, according to the figures that have circulated in recent hours. At the time of publishing this note, both the site and the product sheets responded without problems.
Vice City as a showcase before launch
Rockstar has built the off-screen campaign. Before this collection, the company took control of an NBA Miami Heat match, and logic is repeated: turning Miami, the real Vice City inspiration, into the territory of the game. The story is set in Leonida’s fictional state and follows Jason Duval and Lucia Caminos, with Justice soundtrack.
GTA 6 merchandising does not replace game material. The official website maintains the focus on the preload, which starts on November 10, in the launch trailer and in the capture gallery, in addition to its own store with clothes and collectibles. TV spots and more traditional stocks should gain weight in the final stretch.
With 60 pieces distributed among clothes, accessories and objects of brands that do not exist, the campaign has found its own format: fewer advances and more things that can be bought. It remains to be seen if the collection is extended after November 19 or if it remains as a limited operation to London and the Selfridges website.
Read also
- GTA 6 is installed in Selfridges with a 2,500-pound jacket
- Rockstar and PlayStation announce the GTA 6 festival in Miami
- GTA 6 pre-download starts and fans track their files
Source: CBR Games
