Samsung Electronics presented the latest innovations in its visualization technologies during the LATAM Visual Display Seminar 2025, held in Sao Paulo, , Brazil. The event brought together the specialized press, content creators and partners from all over Latin America to reveal how the company is redefining entertainment at home thanks to functions powered by artificial intelligence, integration between devices and unprecedented visual experiences.
This year’s edition offered a deep look at the developments that position Samsung as a global leader in screens and soundbars, categories it has dominated for 19 and 11 consecutive years respectively, with a clear focus on connectivity, customization and design.
Vision AI: smarter screens, more connected homes
One of the great protagonists of the event was VISION AI, a platform that turns televisions into smart centers. Thanks to it, the devices are able to recognize the environment, automatically adjust visual and sound parameters, and offer unique functions such as:
- Generative Wallpaper, which transforms the TV into a dynamic and personalized work of art.
- Quick Remote, which makes the smartphone a universal control.
- Gesture control through the Galaxy Watch, to handle the interface without touching the remote control.
- Storage Share and Multi Control, which allow you to use keyboard and mouse with TVs when connecting with other Galaxy devices.
In addition, integration with SmartThings It allows you to monitor the home in real time (thanks to functions such as Home Insights and Pet and Family Care) directly from the TV screen.
Image and sound quality taken to the next level
Samsung also showed its new TV lines OLED and Neo QLED By 2025, highlighting technologies such as Glare Free 2.0 To reduce reflexes and AI upscaling, which improves the resolution of contents with the support of 128 neural networks. To this is added the function AI Motion Enhancer, which now also reaches 4K models, offering a more fluid visualization ideal for sports or video games.
In terms of audio, the brand presented improvements in technology Q-symphony, which now allows you to connect up to three audio devices wirelessly for a wireless surround experience. This synchronization between sound bars, TVs and speakers as music frame It promises an important leap in the way you consume content at home.
3D glasses without glasses: a new dimension in gaming
One of the most striking ads was the new monitor Odyssey 3D, designed for gamers. This equipment uses eye tracking and visual mapping technology to deliver a realistic 3D experience without the need for glasses, even with 2D content converted in real time to 3D and 4K resolution.
Lifestyle, art and customization: the evolution of design
the line Lifestyle He also received news. The Frame 2025 includes now Mini-LED, gesture control and Wi-Fi 7 connection, which improves both the image and the aesthetics. besides, Samsung Art Store It expands its collection to more than 3,500 artworks from museums such as MoMA and Met, available not only in The Frame, but also in QLED and Neo QLED models.
Commitment to sustainability and quality
Finally, Samsung underlined its eco-friendly approach with its technology Quantum dot, cadmium free and certified by SGS. its new panels Neo QLED 2025 They also obtained certification TÜV Rheinland For its chromatic precision and durability, reaffirming its commitment to sustainability without compromising performance.
