In an effort to transform the return home into an opportunity for growth, Tecate, in alliance with Heineken Mexico, , Six stores and you melt, has launched “Welcome back, countryman”. This comprehensive platform seeks to facilitate the economic and social reintegration of returning Mexicans, recognizing in them the most solid and experienced workforce in the world.
A purposeful model of employability
During 2025, more than 160,000 Mexicans returned to the country, in many cases facing the lack of support networks. Given this reality, “Welcome back, countryman” It arises not only as a job offer, but as a support program for 24 months which includes:
- Technical training: Development of skills for efficient operation within the Six store ecosystem.
- Access to opportunities: Direct employment in the distribution network and points of sale of Heineken Mexico.
- Strategic accompaniment: Thanks to the methodology of you melt, the beneficiaries have advice to ensure long-term stability.
The character of coming home
as he pointed out Martha Garcia, Vice President of Marketing at Heineken México, this initiative reflects the commitment of the brand to “do not leave any Mexican behind”. The initial goal is to employ more than 100 Mexicans, laying the foundations for a scalable model that strengthens the local economy and dignifies the repatriation process.
Key details of the initiative: “Welcome Back, countryman”
To offer a quick and structured reading to your users, I suggest you include this technical table:
