The ia of honor It has ceased to be a simple smartphone engine and has demonstrated its ability to revolutionize the world of robotics technology. driven by the ambitious Honor Alpha Plan, the global brand has achieved an unprecedented milestone. have trained a humanoid robot to achieve a maximum speed of 4 meters per second. This breaks the current record and sets a precedent in the development of applied artificial intelligence.
This achievement, announced during an event in Shenzhen, China, positions Honor as a brand that not only innovates in the mobile field. It also expands its ecosystem to Incarnate Artificial Intelligence, that is, AI integrated into physical bodies capable of interacting with the real environment. All this is part of a broader and more audacious vision. The goal is to create a Collaborative, open and shared ecosystem, with a projected investment of 10 billion dollars in the next five years.
Honor Alpha Plan: AI, robotics and an interconnected future
The Honor Alpha Plan It has become the core of the brand’s expansion strategy. It integrates advanced AI not only in smartphones, but also in other key technology sectors. Thanks to this approach, the Honor software was used to train a company robot Unitree. through a open interface, managed to reach the aforementioned record speed.
David Moheno, Director of Communication and Public Relations at Honor Latam, said:
“This achievement is a testament to our dedication to innovation and our vision for a future where AI and robotics combine to improve people’s lives.”
This advance not only shows the Robustness and adaptability of the algorithm of the brand, but also positions Honor as an emerging leader in the field of robotics. This is an industry with growing global impact.
New division for robotics AI: incubating the future
In April 2025, Honor announced the creation of a New Industries Incubation Department. will focus on the development of AI agents and in the research of Incarnate Artificial Intelligence. This area seeks to build technologies capable of integrating AI in Interactive physical systemssuch as robotic assistants or autonomous devices.
This step marks a long-term strategic approach, aimed not only at innovating but also at democratizing access to cutting-edge technologies. The intention of honor is clear: lead not only in sales, but also in real technological transformation.
The AI of Honor also leads in smartphones in Latin America
As his advances in robotics make headlines, Honor has also consolidated his place as one of the main Smartphone manufacturers in Latin America. According to data from Canalys, Honor reached the fourth place in sales during the first quarter of 2025. He achieved a 8% market share and 2.6 million units sold.
This success is due to several factors:
- the launch of models like the Honor Magic7 Lite, renowned for its battery Silicon-carbon long lasting and its great resistance.
- Partnerships with local operators and retailers, who have increased the brand’s physical presence.
- your focus on accessibility, with AI functions present even in mid-range models.
Growth Outlook: AI for All
The growing demand for smartphones with smart features offers Honor a fertile ground to expand. your operating system Magical 9.0, AI-powered, seeks Integrate intelligent functions into everyday life. It offers contextual assistants, camera enhancements, voice recognition, and intelligent system customization.
In the words of David Moheno:
“Our goal is to make artificial intelligence accessible and useful to everyone. We want consumers to live AI as a daily tool, not as a distant promise.”
This approach is part of the brand’s largest mission. They want democratize artificial intelligence in emerging markets, such as Latin American, and positioning itself as a benchmark in both hardware and intelligent software.
