On May 25, 2025, McDonald’s Surprised anime fans around the world by posting on his official account of Twitter/X A series of illustrations accompanied by funny comments, in which I imagined what they would ask for for breakfast some of the most popular characters in the anime if they visited one of their restaurants.
The chain He took advantage of the affection that many viewers feel for these characters to create an ingenious campaign, full of references that only true fans would understand. From action heroes to protagonists of school romances, no one was left without their portion of the menu.
McDonald’s turns breakfast into an anime crossover
The campaign did not take long to go viral. McDonald’s He published well-designed images showing different breakfast orders, each accompanied by an ingenious phrase that captured the essence of the character they referred to. The most remarkable thing was how the brand managed to connect with fans without seeming forced, demonstrating real knowledge about the anime and its characters.
Sung Jinwoo (d)Just leveling) chose an Egg McMuffin and 10 grape jams. The phrase was: «I’m already activating the monarch domain skill with grape jam!»». A clear reference to his skills as a monarch and his well-known dominant attitude, even at breakfast.
the gigantic Colossal Titan (d)Attack on Titan) just ordered a small coffee, and the comment that accompanied it was: «surprising considering its height and name»». This ironic contrast generated thousands of responses.
Frier (d)Frieren: Beyond Journey’s End) opted for a bagel with meat, egg and cheese, accompanied by the text: «He really loves meat, doesn’t he? I wonder what Fern would order for breakfast»». Here it alludes both to his love for meat and his bond with Fern, his companion on the trip.
Yoichi Isagi (d)Blue Lock) Just have breakfast if you win: He ordered hotcakes and 10 hash browns, with the note: «Just ask for this after winning, so good game, yoichi»». A nod to the obsession with the performance and victory of the anime.
Kafka Hibino (d)Kaiju No. 8) took the most extreme breakfast: 8 portions of almost the entire menu, including Egg McMuffins, McGriddles, bagels, hotcakes, big breakfasts, hash browns, burritos and more. The text was simply: «oh», which made him even more funny for his simplicity in the face of such gluttony.
From Egg McMuffin to Small Coffee
Maomao (d)The Apothecary Diaries) He ordered oatmeal and hot chocolate, with the comment: “Oats are similar to Cobbler, so it makes sense.” An observation that connects with his interest in ingredients, flavors and health, according to his personality as a pharmacy.
Ranma Saotome (d)Ranma ½) chose oatmeal with fruits and maple, along with an ice cream McCafé latte, and McDonald’s added:The dragon’s mustache is not an ingredient», alluding to one of the most remembered magical objects of the anime.
Ichigo Kurosaki (d)bleach) He ordered a very complete breakfast: large breakfast with hotcakes, ketchup, strawberry jam, cookies with chocolate chips and Coca-Cola. They accompanied him with: «Ichigo, you are what you eat», playing with his intense personality and his complex balance between the human and the supernatural.
Monkey D. Luffy (d)one piece), Faithful to his gluttony, he ordered a bagel with meat, egg and cheese, with extra meat, bacon and sausage. The message was clear: “The hero shares the meat, but the pirates ingest it all. (By the way, this was his second order of the day)»».
Momo and Okarun (d)DANDATE) shared 2 Egg McMuffins, an orange juice and a milk. McDonald’s wrote: “Is it a date or just two friends catching up? Don’t ask me who ordered the orange juice and who the milk, I have no idea»». The comment went viral due to its casual tone and its romantic touch.
This is how the heroes and villains of the anime would have breakfast
The strategy was well received by the fandom, generating an avalanche of positive comments, fanarts inspired by breakfasts, and even hashtags such as #AnimeBreakfast and #McDonaldSanime. Many users applauded the level of detail, and some even called for McDonald’s to expand the campaign with more official characters or collaborations.
This fun initiative McDonald’s It not only demonstrated a cunning digital marketing strategy, but also a deep understanding of the anime fandom. By uniting the daily breakfast with the extraordinary of the animated worlds, he managed to make thousands of fans feel seen, entertained and, why not, tempted to ask for the same thing as his favorite characters.
